Web Conversion Rates

If you need to increase website conversion rates then you ought to start testing different copy because your copy will have the single biggest impact on your profits. Strong, focused web copy that positively promotes your products or services clearly and addresses all the standard objections will trounce poorly written, slack, unfocused and badly laid out copy.

But the process of copy testing is not quite as simple as it ought to be. And this is an implementation barrier. Ask virtually any internet marketer about the value of good copywriting and they’ll tell you it is essential to success. But few people actually get round to doing it themselves.

Why so?

Because it is quite hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you automatically. Better than that, it reacts to the outcome of tests in such a way that your website evolves to get better and better at converting as time progresses. The way evolving, or Darwinian HTML, works is via a feedback mechanism. Every time some copy is displayed it either generates a conversion or it doesn’t. If you get a conversion, then the copy that was displayed is given a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative vote.

Over time some copy will clearly outperform other copy and a feedback mechanism ensures that, as data comes in, the most effective copy gets displayed more frequently which results in your HTML evolving to become fitter as a conversion machine.

The value of increasing web conversion rates is huge and you can actually find a punchy little training course about it on the website ReallySimpleTesting.com. One of the most intriguing things you can learn on that site is how minute changes in website conversion rates at various stages in the purchase funnel can make a huge difference to the amount of money you make.